• Home
• In the News
• November 07, 2012

November 07, 2012

SkinCare Physicians’ Dr. Dover commented on men’s motivation to seek cosmetic treatments in an in-depth article published by the American Academy of Dermatology. The article, entitled The age of Brotox –  Noninvasive options lure more men to cosmetic treatment, appeared in the November issue of  Dermatology World.  

Dr. Dover remarked that among his male patients, he is seeing the biggest increase among the ones he characterized as “metrosexual” men: a “younger group, in general — men in their 30s, 40s, 50s — who care significantly about their appearance and want to be in touch with their feminine side.”
“If they’re heterosexual, they usually come in with their wife or girlfriend, or the suggestion has been made very strongly that they come in,” he said. “I actually prefer that they come in with that person because sometimes, if they come in alone, they say, I don’t know why I’m here, my wife told me I should come." In contrast, gay men and “metrosexual” men are more likely to come to him of their own volition. “And they’re actually a delight to take care of; they can be very particular, sometimes more particular than my female patients, which is interesting. They appreciate good results, so they appreciate our talent.”   

Looking at men’s drive to use noninvasive body sculpting, Dr. Dover further stated that “sometimes they’re way overweight, but often they’re very fit but have a tiny bulge over their belts, or love handles, or gynecomastia. […] Zeltiq [coolsculpting] works beautifully for localized areas of fat reduction — we get 22 percent fat layer reduction per treatment.”